A Tree Had to Come Down

I need to have a tree removed. Part of it had fallen down from a bad storm we had, but the majority of it was still standing. I thought that it would be able to recover since only part of it was cracked off, but I could tell after a short amount of time that the tree was dying. I contacted a company that does tree removal in Nassau County. While I was nearly certain that an expert would also agree with me, I still wanted them to make the decision on if it could be saved or not.

The company that I hired to handle this came out a few days later when I had the day off. The lead guy looked at the tree, and he told me that there was nothing that could be done to save it. It was also a danger because the tree had been compromised. We are known to have high winds at times, and the tree could easily come down during the next storm. That could cause some of the trees around it to be damaged too since such a large part of the tree was still standing. Continue reading

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5 Real Estate Advertising Tools That Can Help You Sell Your Home

 

If you’re thinking new tech has not quite reached the real estate industry, think again. From drones to social media, there are plenty of fresh and modern ways to help sell your home fast.

Our recent advances in technology have given us the tools to advertise directly to our consumers. So, whether you’re a homeowner or agent, you have what you need at your fingertips.

Here are five real estate advertising tools that can help you sell your home faster than you could have just a few years ago.

1. Professional Photos
Buyers are using laptops and mobile devices to view available more homes than ever. Want to get them past the screen and through your door?

Make sure your listing includes high-quality professional photos of almost every room. That means iPhone snapshots will not cut it.

Studies show that listings with professional photos sell quicker and for more money than listings without.

But if you’re dealing with a highly competitive market, consider going above and beyond professional photography. Read on for more ways to set your listing apart from the crowd.

2. Drone Photography
Since nine out of ten home buyers use the internet as a primary research tool, eye-catching content is essential.

High-quality professional photos are important but it is becoming more common to see. Drone photography is a new way to get your listing to stand out.

Marketing a real estate property is not easy. Drone photography can provide your listing with beautiful, dramatic, sweeping shots of your property.

It can also be the best way to showcase the surrounding landscape and layout. Both of which are effective selling points and deserve to be a part of your advertising strategy.

3. 3D Immersive Video Tours
Are you a tech nerd? Well, get ready for this. If professional photos and drones are not enough for you, consider a 3D immersive video tour of your home.

The Bigger Equity site says we are currently in a seller’s market. But that does not mean you can not get creative real estate advertising strategies.

Virtual tours have provided the kind of exposure we used to only dream about. With a 3D immersive video tour, anyone in the world can tour your property for as long as they want. From wherever they want.

The investor in China has the opportunity to “tour” your home without flying back and forth. The military wife moving cross-country gets a chance at picking the right house for her family, without any inconvenience.

Great pictures and videos are essential, but buyers need to get your first listing. Here’s where to get your eyes on your property.

4. Social Media
Ever thought to post your listing on Facebook, Twitter, or even Pinterest? These are the best places to share your photos and videos.

Many agents are encouraging their sellers to share their listing with their friends. And to get friends and family to share your listing with their networks.

Social media is not just a place to waste the hours away. It’s a great selling tool that you should be taking advantage of.

5. Do not Forget Real Estate Advertising Basics
You can not go wrong with these real estate advertising tools as they have stood the test of time.

Make sure your home is listed on the Multiple Listing Service (MLS) site. Complete with a full description and professional photos. This is the first place many buyers and agents will be looking for available homes.

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The Darien Gap — A Desperate Journey

The Darien Gap — A Desperate Journey

A 60-mile stretch of virgin jungle forms the border between Colombia and Panama. It’s the only break in more than 19,000 miles of highway that connects the Arctic Ocean and the southern tip of South America.

It’s called the Darien Gap – and it’s a fabled, legendary no-man’s land that’s bedeviled the most storied adventurers, members of the American military, and legions of would-be migrants. But it doesn’t put them off. Even today, tens of thousands of migrants a year risk their lives to cross it.

When the CBSN Originals team set out to cross the gap, we meet Shahab Shahbazi. He’s from Iran, thousands of miles from home, sitting in a smuggler’s home in the middle of nowhere, Colombia.

“I’m trying to find a life,” he tells us. “I’m trying to find out if I can have a better life or not.”

Shahab has a small bag with him, and no more clothes than those he already wears. Like many of the migrants we’ll meet, he seems hideously under-prepared for a week-long, life-threatening trek.

“But… I got to go. I need life. I need more life,” he says.

Migrants can arrive at the southern fringe of the jungle with relative ease, due to lax immigration policies in a number of South American countries. Under the cover of the jungle, they cross illegally from South into Central America. Some will pay smugglers — often known as “coyotes” — a few hundreds dollars to guide them through this notoriously difficult no-man’s land. Other options are far easier — like taking a boat or plane into Central America right up to the doorstep of the U.S. But they heighten the risk of capture and immediate deportation, a crushing setback for migrants when every step on the journey often means starting afresh from nothing.

This particular step comes with its own unique risks. Augustin, one of the smugglers we follow, says “The Darien Gap is… very dangerous. Because there are many hills, many rivers… many snakes, many jaguars. I’ve seen many people die. Not just one. Many.” Added to that, there are violent paramilitary groups who control the drug smuggling corridor that runs parallel, but deeper inside the jungle.

The sheer physical ardour of the trek, however, is the biggest challenge, as we find. Usually within 30 minutes of setting out, we’ve waded through waist-deep waters, soaking our socks for the remainder of the day. Our wet, shriveled and blistered feet are impossibly painful. Most people on the route don’t have a change of clothes.

“I don’t have anything else,” says Shahab. “One pair of pants,” he says of his belongings.

Shahab, who fled Iran due to religious persecution CBS NEWS
The daily diet is just as meagre. It’s rice, all day, with maybe a 1/4 of a can of tuna. It’s bland, but it provides the calories we need to forge ahead, and it’s relatively light.

At the end of a long day, we pepper Shahab with questions about his motivations. He speaks better Spanish than English, having spent years in Venezuela after fleeing Iran.

I ask Shahab, “What do you want to do when you get to the US? If you get to the US?”

“My professional trade is carpentry. I think I want to keep being a carpenter. If not, I’ll be a chef. I’m going to see what I can find in the US.”

He tells me about what he left behind. A family who doesn’t know he’s here in the Darien and a girlfriend in Venezuela.

“She’s my love. She’s my heart. I always think fondly of her. I miss her. And I think about where and when I can see her again.”

The next morning, we pack up camp. Our guides tell us today will be hell. There’s a steep ascent ahead — perhaps the hardest part of the journey. And they warn that we have far too much baggage.

We’ve packed for a long journey — three cameras and enough batteries to allow us to operate them for two weeks. Memory cards, backup drives to seal and secure our memories, sat phones and food. It’s too much to carry, so out go “non-essentials” like toilet paper, ‘extra’ underwear, hand sanitizer.

As I jettison weight, a group of eight migrants catches up with us — from halfway around the world, mostly India and Sri Lanka. Because of a deportation agreement between Panama and Latin American nations, the route is far less palatable to would-be migrants from those countries now. But the route is still plied daily by migrants from much farther afield who see it as a doorway to North America. Augustin, the smuggler, had told us: “Cubans, Haitians, Nepalese, Dominicans, from India, and yes, from Africa too. I calculate that I helped about 2,000. I guided them through and gave them help. Last year, they doubled in numbers.”

Finally, we summit the mountain that’s essentially the demarcation line between Panama and Colombia.

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7 Fascinating Holiday Ideas

7 Fascinating Holiday Ideas

Nothing says competition like a holiday. Remember when you were a kid and your family always try to do what they did the previous year?

It’s contagious, is not it?

Now you’re an adult and you’re looking for the best outdoor vacation lighting idea for your own home.

Do not look any further because we managed to cover 7 awesome ideas to get you started.

1. Wrap it up
Think of candies and how they spin. You can create the same effect as your outdoor holiday lighting.

Wrap your lights up and around your fence, house column, whatever you have. 7 Fascinating Holiday Ideas

Too many homes for you to do this yourself?

There are professional services like Texas Firman Christmas Lighting that can help you.

2. Plants
Using a plant base on the terrace or trees in your yard is a great way to spice up everything for a holiday.

There’s nothing better than sitting on your porch swing in the middle of winter, sipping warm juice and enjoying the outdoor holiday lighting.

3. Lanterns
This is a timeless classic. You can buy it at a holiday shop and line up your path or walk with them.

If you want to improve your outdoor holiday lighting, go in bright colors like blue or purple.

If you do not want to spend cash, you can use snowballs as a base for your own homemade lanterns.

4. Outdoor Furniture
Chances are good that your outdoor furniture is not used much during the winter months. Give yourself a reason to change it.

Are there additional styrofoam laying eggs? You can make your own particle lamp!

You can hang a bouquet of flowers and lights on the porch swing or furniture by the pool to give some comfortable tones. This makes a great holiday party. 7 Fascinating Holiday Ideas

5. Decorate your Snow Man
If your kids (or you) spend half a day making snowmen, let the whole neighborhood meet them at night.

Nothing will brighten the faces of the children on the block more than see the bright and shiny Frosty in your yard.

6. Use Useless Items
We all have wicker baskets around the house. We may not even remember why they were around or why we did not throw them away.

The melting of snow, and water in general, has a habit of destroying things we do not want to destroy. Anyone who becomes a victim of a leaking pipe can tell you.

So use outdated items and cheap purchases from your local pharmacy to give this year’s decorating idea a premium without breaking the bank.

7. DIY Outdoor Holiday Lighting
Maybe throwing some lights and calling it a day just is not good enough for you anymore.

If this is the case, it’s time to go to full DIY mode. You make some cool stuff with cheap supplies. Check out this festive light bulb.

When you decorate for a holiday, it’s up to you, your personal taste, and how much energy you want to put into it.

We’ve given you some ideas that can spice up your home and yard and we think you’re ready to start the party.

If you enjoy this post, check out this one in 5 vacation books to read with your family.

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4 Signs of a Gas Pressure Problem

4 Signs of a Gas Pressure Problem

Natural gas or propane are both great ways to provide heat to your home and a flame to cook your food. Appliances that run on natural gas or propane need the gas to be at a specific pressure for the appliance to work properly. If the pressure is off, it can result in the appliance not working at all or other potentially dangerous issues. If you suspect that you are having a pressure issue, it is a good idea to have a gas line pressure test in Marietta to be sure that everything is working correctly. Here are a few signs that you might be having a pressure issue in your gas line.

Trouble lighting – If your gas stove is slow to light, it could mean that there is not enough pressure to push the gas through to the burner. If the ratio of gas and air is off, it will make it much more difficult to ignite.
Orange flame – If you notice that your appliance has an orange flame, that could also be a sign of a pressure issue. It could also be a sign that there is a problem with the burner tube, especially in water heaters and furnaces.
Excessive flame – If the flame seems unusually large or high, this could indicate that there is too much pressure in the line. If the pressure is not reduced sufficiently it could lead to a dangerous situation
Soot – One of the biggest signs that something is not right can be soot. This black smoky residue may begin to build up on the bottom of your pans, showing that something is not right. This will often be accompanied by an orange flame as well. This one may be harder to find in sealed appliances such as your furnace or water heater.

Gas line issues are never fun and can actually be dangerous. If you suspect that your gas lines do not have the correct pressure, it is very important that you have a gas line pressure test performed in your home in Marietta. A professional can then properly correct the situation so that your appliances get back to working at maximum efficiency. Oftentimes, the issue will be a regulator or a leak in the gas line. Regulators control the amount of pressure in your gas lines and appliances and will wear out over time. If you think you may have an issue, you need to contact a professional plumber as soon as possible to get it corrected.

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Hitile Unveils New Series of LED HD Video Display

Hitile Unveils New Series of LED HD Video Display

The F9 series is a perfect combination of various elements, including HD LED display, smart LED cloud TV, LED all-in-one Display for Business Use and eTotem. Excellent color uniformity, no black screen and no outages when used as well as safe maintenance of the F9 Series have pushed the industry standard LED display. Hitile welcomes everyone to enter “Era F9”.
Nowadays, with the development of display technology and LED applications are extensive and deep, wide market began to form. At the same time, the rapid explosion of LED raw materials and related technologies is driving the adoption of LED displays to new levels. Currently, HD LED displays that utilize smoothness, excellent color uniformity, better color reproduction, higher dynamic refresh rates and longer service life are widely used across domains such as studios, road traffic, monitoring systems, systems energy, military, hydraulic engineering and urban management

 

The HD LED display market will grow rapidly through rapid technical development. F9 series was born as a substitute for traditional TV, projector, and DLP as LED industry innovation. According to statistics, there are nearly 10 million projectors started to be used today. If the F9 Series can replace 10% of that amount with an estimated price of 300 thousand to 500 thousand each, then it could reach tens or hundreds of billions in the market. As the domestic market is full of potential, Market Manager Li expressed his confidence in the F9 Series by saying “in the future, the traditional mode of direct selling + service will go bankrupt, and we will draw lessons from Huawei, Gree and Cisco, thus shifting the HD LED display market to ‘channel + service’ mode Hitile will start selling HD LED display channels with the goal of realizing the ‘ten billion’ dream.

The company’s engineer says, “The F9 series integrates excellent artistic, quality and safety design as one, and currently uses the most uniform panel design, the most reasonable power distribution system, the most reliable data transmission mode and the safest maintenance design. Its core advantages are good color uniformity, no blackouts or power outages during use, as well as safe maintenance. ”

Relying on technical features and product excellence, Hitile will provide customers with various solutions including conference applications, auditoriums, banquet halls, reception hall and smart LED Cloud TVs so as to adapt the high-end, modern, stylish video walls and picture walls. with high added value.

“We will stand from the customer’s point of view to make endless efforts in improving the product, focusing heavily on research techniques and product manufacturing and vigorously promoting standardization and standardization of products.” Hitile will stand out as the NO.1 brand in China’s LED industry. producing quality LED screens applicable in various fields through Hitile’s power and scientific innovation, “added Manager Li in the end.

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How to Transition to Digital Tracking Solution

How to Transition to Digital Tracking Solution

Although we live in the digital age, there are still many organizations that are tired in making the transition using digital and mobile solutions to help run their business. Many of these organizations still rely on outdated paper-based solutions and even RF (radio frequency) devices to manage their inventory and shipment tracking. This old system requires additional work hours and work put into manual archiving and documents that can slow down organizational efficiency and become costly to businesses. In today’s world, we have so much technology available at our fingertips that can help us in managing logistics and organizational operations so it makes no sense for anyone not to use them.
The big question is, “How do I transition my business to the digital world?” And the answer to this question can vary from business to business, and from industry to industry, but there are some points that always remain the same.

 

Adapting your existing business model to the digital can be difficult – there are many moving parts that need to be synced and this can take time, and require some additional tricks to perfect. It can also be a costly undertaking from the start, but it will save you a lot of time and money in the long run, so updating your logistics management system is essential for business.

One important thing for anyone, who wants to improve their system is to utilize the technology. Smartphones are universal today – everyone has one, and most people use Android or iOS phones. Business managers should look to take advantage of this opportunity and integrate application-based logistics management solutions that can help their inventory and shipping needs.

One thing to keep in mind all operating managers when updating their TMS or other delivery management system to a new digital platform is that it is not just replacing what you have right now, but also taking the opportunity to keep your system more tasks and help your business run more efficient. It will take time and patience to fully customize the new digital system in your business, but will ultimately pay for itself and your business will be better for it.

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This 12 Volt LED is the Only Light Idea You Need

 

Everyone can use a little more light. Sitting in the dark all day makes people feel depressed, and not all in your head.

There is a proven link between darkness and depression.

Feel like a wall that closes? Get some lights! This is very easy.

Besides alleviating depression, a well-lit house just looks more inviting. There was something friendly about the glittering light that read, “Come on in, we’re glad to meet you!”

Is not that what we all want from our homes? A place that invites shelters from the world’s ills.

A place that welcomes you with open arms, no matter what matters are provided that day.

Well, it turns out this is all easily accomplished with a little work and some LED lights. Anyone can have a dimly lit house without breaking the bank.

We’re breaking down exactly how to brighten up your living space, and why this 12-volt LED light is exactly what you want it to be.

LEDs in the Kitchen
The LED light has a low intensity, meaning it will not blind you from close range. They are also quite compact, which makes the kitchen lighting perfect.

Consider installing an LED light under your cabinet to provide a desk lamp. Believe us, cutting vegetables with good lighting makes the world different.

Strip lights are easy to install, and are actually quite striking and conspicuous.

Stick light strips wherever you want, then plug the power supply into the wall. There is no cable work to do, and really the whole process takes a few minutes.

People without stove lights can also find LED tap lights that are useful for cooking. The lamp is durable enough to withstand heat and grease, making it ideal to illuminate your stove.

Drawer and cabinet
Ok, so this room will not light up your house, but everyone cursing the lack of light in the back of their closets.

LED strip lights work well in closets and drawers. Both spaces are small enough so that the ambient lighting of your home does not penetrate its cracks and crannies.

The installation is just like your kitchen lamp, only you might want a bit smaller strip (at least for drawers).

The best part is not to worry your lights heat up your closet or drawer if you forget to turn it off. LEDs produce hardly heat.

Get Festive
Yes, the holiday season is over, but that does not mean you can not wait for next year.

One great thing about LED lights is that they come in almost any color you can imagine.

You probably will not use colored lights throughout the year (or maybe you’ll have a dance, no judgment here), but at Christmas colored LEDs can make your house magical.

Pointing out the red and green standalone lights on your trees creates a truly remarkable background.

LED lights are perfect for any scenario. They can prevent depression, brighten the house, and work in almost any situation.

Hopefully, you find some ideas of this project interesting. Never tap the power of efficient lighting.

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5 Easy Money Savings Management App

Personal finance can be tricky.

Between check and savings accounts, credit cards, and loans ranging from car payments to student debt, it’s hard to keep everything straight.

But if not, you may find yourself reading the bottom of your bank account each month.

Remember that you have options in emergencies, such as installment loans, but this makes it more difficult to move forward if you depend on these resources.

Usually, it’s better to build your own safety net and that’s usually the goal. It can be easier said than done, especially if numbers do not come easily to you.

Luckily, the modern age has resulted in a free resource for you to use to help you manage your budget a bit. Check out these five money management apps.

Mint leaves
If you’re one of the people we’re talking about thinking about numbers, you’ll be looking for a lean and easy-to-use app.

Mint might suit you.

Created by the creators of TurboTax and QuickBooks, this app serves people who want quick setup and overall overall usability.

This app is connected to your check and savings account, credit card, monthly bill, and 401k, which allows it to update automatically every time you make a purchase.

One of the perks of this is that you can create shopping goals and Mint can tell you as you approach them.

PocketGuard
This app allows you to categorize your costs, charges, and subscriptions and turn them into graphs so you can better visualize your budget.

Just like Mint, PocketGuard automatically syncs to your bank account and credit card so you know how much cash you have at any given time.

In addition, users love it for the convenience and budgeting advice it offers.

notes
This app is slightly different from the others we’ve seen so far focusing most of its attention on debt – what you owe and what others owe you. This includes monthly bills and loans.

This is not a full-blown budgeting app, but you warn the upcoming bill that needs to be paid to help you plan ahead and can be a great resource if you’re a friend who always gets to the lunch tab first.

Budget
Claiming as a true “first day financing” app, this app keeps track of your revenue and expenses in real time and gives you daily spending limits.

This is a great app for those who are just starting out with budgeting and potentially working with a small amount of money. It also lets you export your shopping habits, which can help you teach how to better budget for the future.

Dollarbird
Dollarbird is the best choice for anyone who is reluctant to sync their bank account with an app. Using the calendar format, you enter your earnings and expenses manually and the app calculates your balance and what’s left for you to spend.

If your costs change from month to month, this is the right choice because you can program spending for reoccurring or not.

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Take Security to Your Own Hand and get a HIPAA Risk Assessment

 

If your organization deals with protected health information, or PHI, the Department of Health and Human Services requires you to perform risk analysis as the first step to implement the safeguards specified in the HIPAA Security Rule, and ultimately achieve HIPAA compliance.

This includes all HIPAA hosting providers.

But what is a risk analysis? And what should be really included in your report?

The Health and Human Services Standards Guide outlines the nine components of compulsory risk analysis.
By conducting a comprehensive HIPAA risk assessment, it is very difficult to do on their own. You may want to contract with HIPAA auditors to help you.

Most people do not know what to find out, or they end up passing things because they do not understand data security.

If risk analysis is important to your security, then you do not want to ignore the key elements in the analysis.

There are nine components that health organizations and health-related organizations that store or transmit protected electronic health information must be included in their documents:

1. Scope of Analysis

To identify your scope – in other words, the area of ​​your organization you need to secure – you need to understand how the patient’s data flows in your organization.

It covers all the electronic media your organization uses to create, receive, maintain or transmit portable media, desktop and ePHI networks.

There are four main parts to consider when determining your scope.

Where PHI starts or enters your neighborhood.
What happens after that in your system.
Where PHI leaves your entity.
Where potential or leakage exists.
2. Data Collection

Here is a list of places to get you started in the documentation where PHI enters your neighborhood.

Email: How many computers do you use, and who can log in to each?
Text: How many mobile devices are there, and who owns them?
EHR entry: How many staff members are included in the data?
Fax: How many fax machines do you have?
USPS: How are incoming mail handled?
New patient paper: How much paper does the patient have to fill? Do they do this at the front desk? Test room? At another place?
Communication business associates: How do business partners communicate with you?
Database: Do you accept a marketing database of potential patients to contact?
It’s not enough to know where PHI started. You also need to know where to go when you enter your neighborhood.

To fully understand what is happening with the IRC in your environment, you should record all hardware, software, devices, systems and data storage locations that touch the IRC in any way.

Then what happens when the IRC leaves your hand? It is your job to make sure it is transmitted or destroyed in the safest way possible.

Once you know all the places where PHI is placed, transmitted, and stored, you will be better able to protect those vulnerable places.

Identification and Document of Potential Vulnerability and Threats

Once you know what’s happening during the PHI’s lifecycle, it’s time to find a gap. This gap creates an environment for unsecured PHI to leak inside or outside your environment.

The best way to find all possible leaks is to create a PHI current diagram documenting all the information you find above and putting it in a graphical format.

Viewing diagrams makes it easier to understand the PHI path and to identify and document anticipated vulnerabilities and threats.

Vulnerability is a defect in components, procedures, design, implementation, or internal control. The vulnerability can be fixed.

Some examples of vulnerabilities:

The website is incorrectly encoded
No office security policy
The computer screen is in view of the public patient waiting area
Threats are the potential of a person or object to trigger a vulnerability. Most threats remain outside your control to change, but must be identified to assess the risks.

Some examples of threats:

Geological threats, such as landslides, earthquakes, and floods
Hackers download malware to a system
The actions of members of the work force or business associates
Again, even if you are above average in terms of compliance, you may have little understanding of vulnerabilities and threats. It is important to seek professional help for your HIPAA risk assessment.

Assessing Current Security Measures

Ask yourself what kind of security measures you take to protect your data.

From a technical perspective, this is the case

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Find Out What is Fashion Marketing So You Can Reduce Competition

The fashion industry is huge, generating $ 1 trillion in gross revenue annually.

Yes, it’s “trillion” with “t.”

So what is fashion marketing? This is the range you need to separate your product from competition and succeed in the world’s harshest retail industry.

Here are some tips to help you get started and gain excellence in the competition.

Have Great Products and Know Your Niche
It all starts here right?

Many people sell underwear, so if you sell underwear, it’s better to have something that sets it apart from the competition.

Better materials A good story. Well suited.

Whatever the product, you need to understand exactly what you are selling and how it fits the competition – so do your research before you develop your marketing plan.

It does not matter if you ask people to “Click Here” to buy grillz or sell winter parka. All successful fashion marketing begins with knowledge of products and research in the marketplace.

That’s the first task of your newly printed marketing team (though it’s just you!).

Social Media Is Your Friend
When looking for sterling examples of what is fashion marketing, look no further than social media.

Facebook. Instagram. Pinterest. Even Snapchat.

The fashion industry leads almost all industries when it comes to experimenting with social media.

After all, social media has become increasingly visual and fashion is nothing but the first picture-industry. Studies have shown that completely one out of three consumers have purchased clothing items after viewing them on Instagram.

If you hate social media, sorry – it’s important you learn to love him or hire someone who does it.

Find Great Influencer in Your Niche
Speaking of people who turn to social media like a proverbial fish to water, influencer marketers have become a big part of what is marketed in fashion by 2017.

What is that?

Simply put, influencers marketing is when a company or brand contracts with someone who has an established and large social media presence in their target niche to promote a product.

This is basically a celebrity endorsement for the 21st century.

How important is it? More than six in 10 fashion companies make influencers as part of their marketing strategy in 2016, with another 21 percent planning to incorporate it in 2017.

Do not Forget Your Land Game
Social media is good to talk about because it can be accessed anywhere, but the soul of fashion marketing is still on the ground.

So go to trade shows, fashion shows, and make connections.

Show off your collection. Do a trunk show. Co-sponsored an event.

The key is preparing your digital marketing game so that when you face the community with the product, the conversation can continue in the digital space with websites, email, social media, and so on.

Land games are an opportunity for people who find you through digital space to gain tactile experience – viewing their products, touching products – as well as opportunities for those who have seen the product engage in ongoing dialogue with the brand before they buy.

What is Marketing Mode? It’s up to you
With so much competition, the most important thing is to stand out. Take a risk.

Some brands do their marketing via e-mail only. Some do great stunts.

Others just stand by their great products, tour the country performing, and rely on word of mouth.

After all, you need a good photo.

A nice picture, however, says a thousand words. And that means dollars.

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