Afrolicious Hair Expo Rush Tour

Afrolicious Hair Expo Rush Tour

 

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Los Angeles, CA – The Afrolicious Hair & Beauty Expo will come to the Los Angeles Convention Center on November 5, 2017. This will be the last stop of a 2017 City tour that stops at Oakland, Houston and Brooklyn this year. The Afrolicious Expo educates and shows natural hair and celebrates Black Beauty with a $ 1000 hairstyle Rachapri / Kanekalon hairstylist, a local hair salon demo, 2 fashion shows and a Little Miss Afrolicious Pageant for girls aged 5 to 12.

Afrolicious Hair Expo Rush Tour

After 5 successful performances in Los Angeles, the founder (Rhonda Ray) decided to tour the show and was very successful with natural hairstyles in various cities who wanted to gather and not just celebrate their beauty but also have a variety of beauty and hair techniques. . This year, this event will add to the fun with the Soul Train Line contest. Afrolicious Hair will also launch their new hair care product on November 5th at Expo Afrolicious Hair Expo.

Their mission to celebrate Black Beauty through education and positive image remains strong and they are proud to continue their journey from city to city showing the world of Natural Hair beauty.

The founder stated that he hopes to continue the relationship with sponsors, hairdressers, designers, vendors, guests and the press. With just 27 days to show time, their staff has kicked full teeth. Stay updated by following Afrolicious on instagram @ AfroliciousHairExpo. Celebrities to attend the last show is Yara Shahidi (Blackish) Kim Coles (Living Single) Goapele (singer) Kimberly Elise (Almost Christmas) Mahogany Curls (Natural Hair Converters)

The open casting call will take place this month for hair and fashion models. Anyone interested in Hairstylist competitions, contests, tickets, sellers or engaged as sponsors, designers, members of the press, Afrolicious Hair Expo Rush Tour

How to Create a Strong Promotion Strategy for Your Clothing Business

You have spent years producing the perfect clothing brand. After learning everything there is to know about fashion culture, you are ready to release your clothing brand to the world!

How exactly are you going to get people excited? It is estimated that 8 out of 10 businesses will eventually fold, you do not want to be another statistic.

That’s why it’s important to generate great fashion marketing promotions. By using the right tools, you’ll get words about your clothes and ask fans to shout for your stuff in no time!

Not sure where to start? Here’s a quick way that will help launch your promotional strategy with a few easy steps.

Understanding Ideal Customers
Before you can conquer the catwalk at Fashion Week, you have to understand who you are selling. Ultimately, your target audience will determine how and where you set up your marketing campaign.

For example, do you want to sell exclusively for business? Or maybe for the consumer? Maybe both? Make sure you have a clear understanding of your customer base.

Once you’ve completed the basics, it’s time to move on to the more complicated aspects of your promotional strategy: demographics.

Every business has a demographic. Those who tend to ignore the demos are the ones who tend to close their doors within a year. Do not make the same mistake.

Understand the following about your ideal customer:

Where are they live?
How much money do they make?
How old are they?
Where do they tend to shop?
What sites do they spend their time?
With this information, you can determine how to reach your audience.

Set Up a Great Looking Website
Currently, a business without a website may also not exist. Think about how you can utilize your site to truly meet your audience.

As a prime example, let’s take a look at Nicki’s website. Take a moment to browse the homepage. Some things will soon stand out.

For example, a rotating brand carousel lets you know what kind of clothing they sell. Furthermore, 3 big pictures (‘Girls’ ‘Boys’ ‘Babies’) tell you who they are selling their clothes.

Why is this feature important? Because it takes guessing from browsing. You do not have to wonder if Nicki has a favorite brand for your child – the info is all there.

Also, make sure you install a blog. You can use it to post content, but also advertise to your market. This is a win-win for your business and SEO!

Use Social Media in your Campaign Strategy
If you want to find your customer base, go where they are: social media. Millions of people use social media every day, so finding your customers is about a few things. First, join the public clothing group.

Be upfront about who you are and what you want to accomplish with your business. Contact in this group is really priceless.

You also want to make sure you engage with customers on a regular basis. Ask questions and be sure to respond when customers have their own questions. The more you respond, the more they will relate to you as a brand.

Final Thoughts Running a Promotion Strategy
Running your promotional campaign will not be easy or fast. This will require patience and a ton of learning. Be sure to follow the following tips and watch your analysis.

It’s okay if you need to make changes along the way! The important thing is you get yourself and your brand out there.

For better content, be sure to keep checking City Articles. Whether you need help learning about a website or want more marketing tips, we’re here to help your business grow.

Getting the Exterior of Your House Ready to Sell

Getting the Exterior of Your House Ready to Sell

If you’re putting your house on the market, one of the best ways to attract immediate interest is to increase the curb appeal. Follow these tips to get the exterior of your house ready to sell.

Landscaping

 

Even a picture perfect house can be overshadowed by poor landscaping. There are some simple steps to take to make sure your yard is always looking fresh. Be diligent about mowing. Overgrown grass suggests neglect. Also, trim trees and bushes to keep them looking tidy. Be sure to weed and daily pick up any debris that blows into your yard.

Cleanliness

Cleanliness goes a long way toward curb appeal. Clean out the gutters, wash the exterior of the windows, and wash off any accumulated dirt and grime. Be sure the walkways are clear of dirt and debris. Since you’re used to looking at the exterior day in and day out, it may help to bring a friend over. A fresh pair of eyes can see things you might otherwise overlook when it comes to items that may need sprucing up.

Repairs

Exterior damage attracts attention, but not the kind you want when you’re selling your home. Fix any broken shutters, doors, or railings. Repair any loose steps. Look for and repair any damaged roofing shingles.

Personal Touches

A home that looks warm and inviting is a home that is likely to sell quickly. Add personal touches to create a homey feel. Put flower boxes in the windows or potted plants by the entryway. Include a welcome mat and door wreath or another decorative item to give a cozy vibe.

Exterior Painting

Exterior house painting in Alpharetta is one of the best things a homeowner can do to increase curb appeal. When choosing a paint color, canvas the neighborhood to get ideas. You want your home to stand out, but tastefully. Contact a painting company in Alpharetta to get ideas and a quote.

Garage

Don’t focus all of your attention on just the house. The garage is an important aspect for potential buyers. Clean out the gutters, pick up all debris around the garage, and look to get it painted as well.

Selling your home is an exciting time. Increase your odds of selling quickly by paying attention to landscaping, giving a thorough cleaning, repairing exterior damage, adding personal touches, and contacting a painting company in Alpharetta to paint the exterior and the garage.

5 Reasons to Hire a Digital Marketing Expert for Your Product Syncing Business

 

You’ve built a product syncing business and you’re ready to for it to grow. You’ve put a lot of effort into different marketing strategies, but none of them seem to be producing the results you need.

If this sounds like you, do not worry. Growing a product syncing business, or any type of business for that matter, is extremely difficult.

Luckily, there are experts out there who sole job is to help your business grow through marketing efforts.

These people are known as digital marketing experts.

And yes, hiring a digital marketing expert does cost some money. But, the payoff is pretty sweet.

Let’s take a look at the top 5 syncing business.

1. Expertise
Let’s face it-a lot to know in the world of digital marketing.

There’s search engine marketing, Facebook marketing, and video marketing. Digital marketing also requires knowing how to write compelling content, use Photoshop, and create effective landing pages. And that’s just the beginning.

Learning about all of the aspects of digital marketing is truly a full-time job in itself.

But, with a digital marketing expert, you do not need to learn all of this. An expert on how to focus on results. They can have your website as a Linksync Magento Quickbooks Integration site.

2. Time Management
Running a product syncing business means your business all day long.

If you’re putting time into developing your own digital marketing campaigns, that means you’re losing time elsewhere.

A digital marketer helps you to manage your time effectively. They will do all of the grunt work marketing promotion and give your final approval.

3. Track Data
Everyone who’s ever run a digital marketing campaign can tell you- tracking data is one of the most important things you’ll do.

Tracking data allow you to analyze the results of your campaign so you know what needs improvement for next time.

Digital marketing experts know exactly how to track and analyze data so your results can improve with each campaign you launch. Plus, if they’ve helped previous product syncing businesses, so they know what works for other customers and what adjustments need to be made.

4. Know About the Customer
You may think nobody knows your customer better than you. But, think again.

Digital marketing experts spend their days surrounded by client data. They know how to do the basics of segmenting customers by age, race, gender, location, sexuality, and relationship status. And, they know how to segment customers based on more complicated indicators such as buying behavior.

These experts will be able to look at your customers from a unique perspective and better analyze their data about their buying patterns.

5. Knows Your Competitor
Being able to best your competitor is an essential part of any digital marketing strategy.

Luckily, a digital marketer can help you do just that. Digital marketers have a lot of experience in your field. They may even have experience with your top product syncing competitors as well.

This means they know what the competition is doing and what is not working for them.

How to Recognize Gas Leakage

How to Recognize Gas Leakage

Natural gas is very harmful to the human body. That’s why it’s important for everyone of all ages to recognize signs of gas leakage. Once you recognize a gas leak, you should immediately leave the premises and contact an expert to repair a safe natural gas line in Canton, GA. This is the best way to recognize leaks in your home or business.

Smell How to Recognize Gas Leakage

 

Natural gas does not smell at all. Thankfully, the gas company is required to add a sulfur smell, “rotten egg” to the gas so you can recognize the leak. Because gas is not visible, you can not rely on your visual ability to recognize leaks and act accordingly. Thankfully, you can trust your nose. If you smell gas, leave the building immediately. It is rare that individuals can not smell so strong. For these people, there are other ways to recognize leaks.

Sound How to Recognize Gas Leakage

The gas device will make a sizzling sound when there is a leak. Believe in your ear if you hear a sizzling sound, especially near the stove and other gas-dependent devices. The sound may also resemble a high whistle. If a large pipe leaks gas, its sound will be more like a low roar. Gas appliances like stoves usually emit a hissing sound so you know when they are on and remember to turn them off.

Look

Gas leakage can often be very smooth and small so it does not pose a danger. This is very common for outer channels. If you see thick fog, water bubbling, unusual dry spots, or dead plants along the gas line, there may be leaks in the area.

Additional Safety Notes

If you believe there is a gas leak in the building, beware everyone in the place and leave immediately. Do not drink alcohol or smoke near gas equipment and do not use your phone in case of leakage. When you first find one of the gas leak indicators above, call 911 as soon as you exit the building. Make sure your second call is an improved natural gas line in Canton, GA.

The Ultimate Guide to Selling on eBay

Ebay is great for making a little money next to it.

Whether you want to make it a hobby or hope to make it a substantial additional income form – it’s flexible.

Read on to learn how to successfully sell your items on eBay!

Start
This is the simple part. Create your account by clicking the register at the top left of the website, above the eBay logo.

You can list items at a fixed price or install them for auction. For items that are hard to find, choose the auction option. It’s possible that you can earn more.

Take some good quality pictures of your stuff and be sure to accurately describe the specifications in the item description. If it is a used item, mention imperfection.

After selling the item, you must weigh and pack it properly for shipping. The weight of your goods will ensure you calculate the correct shipping cost.

Read eBay seller checklists to give you more tips on successful sales, and also rules that eBay sellers must comply with when listing.

Do Your Research
Before you list anything, be sure to search the site for a similar list. Check to see what kind of goods or similar items you are looking for on eBay. It can help you decide on a competitive price that will help put together an offer!

By doing your research you can see which categories will place your items so that the right people see them.

Consider the Ebay Template
The eBay template is a framework that lets you enter important information about items you sell in different categories. It also looks attractive and organized for potential buyers.

Create an eBay template. Templates are created using HTML and CSS to get the right look and format to make them look professional like traditional web pages.

These templates are often also known as ‘eBay template auctions’, ‘eBay list templates’ or ‘eBay HTML templates’.

A professionally designed HTML template helps build trust between you, your seller, and your potential customers.

Credibility is very important when selling online. It plays a big role in buyer decisions when considering buying goods online.

There is a lot of competition on eBay as a sales platform, and templates not only help credibility, but also help your personal store stand out.

If you want to create a positive first impression with your clients, bridge the gap and invest in one of professionally designed eBay templates to instill confidence in your potential buyers.

Your template may force buyers to choose you from other sellers offering the same product at the same price as similar feedback.

How to Choose the Best Wedding Photographer for Wedding Destination

How to Choose the Best Wedding Photographer for Wedding Destination

If you are planning to have a destination wedding and looking for a good destination wedding photographer, there must be some things to keep in mind. Purpose photography is definitely not an easy task and you do not want to work with friends or family for your wedding photography. While it’s tempting to think about cutting costs on your wedding day, especially with the exorbitant cost of wedding planning, this is definitely not the area you want to save. For starters, your friends also can not enjoy your wedding and they also can not take advantage of beautiful goals.
There are a few things you need to make sure before choosing a Destination wedding photographer and there are a number of challenges that photographers have to deal with, especially as marriage will take place away from home couples. The key element to look for in a photographer is their spontaneity and creativity, they should be able to roll over with the blows that occur because they will always find many challenges on their way and nothing good. There are a few things you need to remember before choosing a wedding photographer.

How to Choose the Best Wedding Photographer for Wedding Destination

Trust

The first thing to look for is Trust. If you live in another part of the world or country, you may not be able to meet in person. Make sure the photographer can get your trust. The key markers to look for are client testimonials and setting up video meetings. Choose the optimal transparency to ensure that you have a basic level of confidence in your photographer.

Simplicity

One of the things you need to remember is that you need to pay travel and photographer’s travel expenses. Before signing a contract with a photographer, discuss these costs and make sure that the proposals they provide include these average fees. While there will be additional fees, make sure you have an idea of ​​what you’ll spend to stay within budget.

Plan ahead

When you hire a Miami Wedding photographer, you need to plan well ahead of your actual wedding day. Because photographers will travel from different places, they may require additional visas or documents. It will certainly take time for them to adjust and plan ahead can help them become more efficient. It can also ensure that they do not experience last minute problems and get to the destination easily and prepared before your wedding day.

Scouting location

Photographers must reach their destination well before marriage to ensure they get ideas about venues and different lighting conditions and weather for destination weddings. It can also be worthwhile to give them some time to find a beautiful location that will make your photo memorable and something to be conserved all the time.

Thus, with these tips, you can choose a photographer who is able to capture the beauty of your love and relationship on your wedding day and can translate the beauty of your love for the beauty of nature at the destination of your wedding. How to Choose the Best Wedding Photographer for Wedding Destination

What You Need to Know About Fireplace Inserts

What You Need to Know About Fireplace Inserts

You might have heard of fireplace inserts before, but you dismissed the idea of installing one. Perhaps you’ve been told that they aren’t safe or they’re expensive to maintain. However, since the 1980s these products were retooled, constructed better to eliminate fire hazards and to use your fireplace more in a more efficacious manner. If you’re thinking of revisiting the idea of putting one in your fireplace, now may be a great time. Here’s what you need to know about fireplace inserts in Alpharetta.
Fireplace Inserts Direct Heat Better

 

The whole idea behind a fireplace insert is to channel the heat generated inside more effectively. Its construction was designed specifically to perform this task, with its outer steel shell that prevents the surrounding masonry in your fireplace from absorbing heat produced by the fire. The internal firebox contains the fire and warms the air flowing between it and the outer shell. Once the warm air is released into the room, you enjoy its benefits.

How Are Fireplace Inserts in Alpharetta Safe?

One major improvement made in the last thirty years to these devices is the inclusion of a full chimney liner. Previously, most versions only include a direct connect to the chimney, which redirected gases but was often troublesome to maintain due to it needing to be removed. However, a full liner is a permanent integration into the chimney that allows gases to escape completely from the house. With this setup, it never needs to be uninstalled for cleaning, since chimney and liner are now one complete unit.

Your Fireplace Can Improve Heating Inside Your Home

A professional fireplace and chimney specialist is the only one who should install an insert for you. Never attempt this yourself, as you could inadvertently destroy the masonry as well as injure yourself and others. Consulting a technician who installs fireplace inserts in Alpharetta is the best way to get started towards a new way to improve heating inside your home.

Key branding definitions

Key branding definitions

There is very little consistency in people’s understanding, or usage, of brand terminology. For clarity, we offer the following definitions:
A Product: is something that is produced to function and exists in reality.

 

A Brand: has meaning beyond functionality and exists in peoples minds.

Product Quality: has major influence on Brand Qualities.

Brand Qualities: are the thoughts, feelings, associations and expectations created by a Brand Identity.

Brand Identity: is the way in which a brand is expressed visually and verbally.

Branding: is viewing every customer related activity as part of the branding process and managing it accordingly. Everything a company does that affects its customer, affects the value of its brand.

Marketing: means making it easy and motivating people to buy your product – through product design, pricing, packaging, distribution, advertising, etc.

Brand Marketing: is pushing beyond product benefits to fulfill a strategic core promise. It means looking past the tangible to the intangible, accommodating buyers’ practical needs while resonating with their deeper feelings.

Brand Strategy: means deciding which products are going to be used to deliver which products and services to which customers. (This may involve usage of global brands, umbrella brands, megabrands, subbrands, flanker brands, brand extensions and brand families.)

Brand Equity: is the present value of the pre-established purchases, or the premium paid, for a brand’s products.

Why do we want a brand?

All brands start by speaking to the needs and aspirations of an audience. The aspiration is the brand identity: that’s the projection of how the brand wishes to be perceived by its target audience (as opposed to the brand image, which is the way the brand is, currently perceived).

Knowledge and appreciation of this core concept will allow the steward of the brand to develop the mission, build and nurture the market, maintain the brand philosophy, strategy, overall look and feel of the brand and, of course, the logo. What is the audience going to be satisfied with the message coming from the brand? What is going to help build a strong brand identity (what would weaken it)? How can the aspirations for the brand identity be reached?

Who’s Minding the Store?

The brand steward, usually the senior executive from the parent company, must protect and cultivate the immutable core of the brand (about 50%) in order to ensure that the brand remains strong. The steward manages the part of the brand that must remain fluid (the remaining 50%) in order to keep the brand relevant and exciting. Typically we see a freshness and evolution in the brand’s advertising and packaging, that’s the part of the brand that is constantly evolving. The steward is responsible for overseeing the advertising agency’s efforts to promote the brand, to develop brand segmentation internally (that is, the sub-brands) and to direct the packaging of branded products. The overall responsibility of the brand steward is to keep the brand on course and profitable.

Companies that have broad, strong brand recognition can diversify through their sub-brands more than narrowly focused companies. For instance, Brit Richard Branson, a courageous babyboomer, started his first business in 1968 at the age of sixteen and has cultivated companies in the entertainment area ever since under the umbrella, Virgin Group (www.virgin.com). First came Virgin Records. Ten years later Branson branched out Virgin Atlantic Airways, then a year later added Virgin Holidays. Two years after that Virgin expanded to include Virgin Airship & Balloon Company, Virgin Publishing and Virgin Hotels, among others. Branson, a highly visible and consistently strong leader, is the very essence of pioneer spirit and innovation. Consumers ‘get’ virgin’s abstract brand identity because Virgin’s broad target audience identifies with Branson and all he stands for: unencumbered global vision and maverick style. He is a self-proclaimed Virgin for life.

Durbrow offers this wisdom, “There is not a long-term advantage to having a Brand If the image is more than a reality, the people will be disappointed whenever they encounter the brand. all its hard work, ie, the Brands will not command a premium or create a preference for the company’s branded products. “

Organisations and their corporate brand management

Organisations and their corporate brand management

Organisations are now dealing with the bigger challenge in terms of branding. It has found out that corporate brand has complicated and difficult rapidly changing fundamentals. Balmer (2001) reflects the organisations subcultures. Consider the example of Mercedes its corporate brand stands for high class, luxury and high performance and it can be clearly seen in the sub culture of C-class S-class and M-class.
The key question arises here should the organization adapt the concept branding? Corporate brands have generally longer life cycle then the product brand. There is a bigger drawback attached to corporate branding as if a company gets a bad publicity of its corporate brand it will affect its all the products. Balmer (2003) describes the corporate brand as having the role of a driver for many stakeholders, thus highlighting the increasing importance of corporate branding. Olins recommended that the organization with no understanding of what are they about?

 

Corporate branding must be used properly and organize the branding and behave in an ethical way. Coca Cola has used the advantage unethically when first introduced its water Dasani in U.K and it was later discovered it was nothing but Tap water from general water supply. It can also be seen in McDonald’s case that they are portrayed as McDonald’s that they are selling McDonald’s outlets. It is important for the organization with a corporate branding like Coca Cola, and Mercedes to stick with the values ​​they present.

Essay above suggests that awareness in a competitive market. Corporate brand have impact both externally and internally. Corporate brand have many benefits gaining the competitive advantages over its competitors and achieving the economies of scale. Organizations must manage their corporate orders effectively and efficiently in order to get the maximum benefit.

It can also conclude from the authors mentioned above that many organisations without a strong corporate brand will face difficulties in coming future. So organisations without a corporate brand such as Proctor and Gamble and Unilever have to work towards the achieving one strong corporate brand.

Effective and strategic support of a corporate brand can make it easier for organisations to do business. Corporate branding is stronger then the quality and price of a product.