The fashion industry is huge, generating $ 1 trillion in gross revenue annually.
Yes, it’s “trillion” with “t.”
So what is fashion marketing? This is the range you need to separate your product from competition and succeed in the world’s harshest retail industry.
Here are some tips to help you get started and gain excellence in the competition.
Have Great Products and Know Your Niche
It all starts here right?
Many people sell underwear, so if you sell underwear, it’s better to have something that sets it apart from the competition.
Better materials A good story. Well suited.
Whatever the product, you need to understand exactly what you are selling and how it fits the competition – so do your research before you develop your marketing plan.
It does not matter if you ask people to “Click Here” to buy grillz or sell winter parka. All successful fashion marketing begins with knowledge of products and research in the marketplace.
That’s the first task of your newly printed marketing team (though it’s just you!).
Social Media Is Your Friend
When looking for sterling examples of what is fashion marketing, look no further than social media.
Facebook. Instagram. Pinterest. Even Snapchat.
The fashion industry leads almost all industries when it comes to experimenting with social media.
After all, social media has become increasingly visual and fashion is nothing but the first picture-industry. Studies have shown that completely one out of three consumers have purchased clothing items after viewing them on Instagram.
If you hate social media, sorry – it’s important you learn to love him or hire someone who does it.
Find Great Influencer in Your Niche
Speaking of people who turn to social media like a proverbial fish to water, influencer marketers have become a big part of what is marketed in fashion by 2017.
What is that?
Simply put, influencers marketing is when a company or brand contracts with someone who has an established and large social media presence in their target niche to promote a product.
This is basically a celebrity endorsement for the 21st century.
How important is it? More than six in 10 fashion companies make influencers as part of their marketing strategy in 2016, with another 21 percent planning to incorporate it in 2017.
Do not Forget Your Land Game
Social media is good to talk about because it can be accessed anywhere, but the soul of fashion marketing is still on the ground.
So go to trade shows, fashion shows, and make connections.
Show off your collection. Do a trunk show. Co-sponsored an event.
The key is preparing your digital marketing game so that when you face the community with the product, the conversation can continue in the digital space with websites, email, social media, and so on.
Land games are an opportunity for people who find you through digital space to gain tactile experience – viewing their products, touching products – as well as opportunities for those who have seen the product engage in ongoing dialogue with the brand before they buy.
What is Marketing Mode? It’s up to you
With so much competition, the most important thing is to stand out. Take a risk.
Some brands do their marketing via e-mail only. Some do great stunts.
Others just stand by their great products, tour the country performing, and rely on word of mouth.
After all, you need a good photo.
A nice picture, however, says a thousand words. And that means dollars.